APAC
Our Asia Pacific region continues to strengthen its footprint through a focused strategy of market-specific innovation, partnerships, and scalable growth. In Japan, we are at the forefront of advancing Away from Home coffee solutions, with over 1,000 customer touchpoints and 10 vibrant retail stores operated in collaboration with our franchise partner, enhancing brand visibility and engagement.
Malaysia is a leader in the Costa Express segment, with a network of more than 400 Costa X machines deployed since 2020. This initiative aligns with our vision to deliver premium coffee experiences with speed and convenience.
India remains a core growth market for Costa Coffee. Since our entry in 2005, we have established a robust retail network of over 225 stores, reflecting sustained investment and strong consumer affinity for the brand. In Pakistan, we are expanding our presence through a trusted franchise partnership, currently operating 10 retail stores that cater to the country’s evolving coffee culture and increasing demand for high-quality beverages.